Rated 4.9/5
Outsource the brain power. Keep the credit.
Enterprise content strategy and writing with expert-level execution. Human-written, strategy-first, AI-free.
We’ve partnered with:
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Discovery & Strategy
We start with a deep-dive into your business — goals, audience, blind spots. Everything we need to build content that actually moves the needle.
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Tailored Content
We analyze your goals and create customized strategy and content designed to drive measurable success. Every deliverable is researched, on-brand, and human-written.
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Continuous Support
From implementation to optimization, we provide ongoing guidance and adjustments to ensure long-term growth for your business.
- Why choose us
Expert content tailored to your
business success
Other Firms
Generic Strategies
One-size-fits-all solutions that lack personalized insights and flexibility.
Limited Guidance
Clients are left to navigate complex challenges with minimal expert support.
Hidden Fees
Unexpected costs and additional charges that inflate your total investment.
Continuous Support
Tailored Strategy
Custom strategies designed to fit your unique business needs and goals.
Dedicated Support
Expert guidance and hands-on assistance at every stage of your journey.
Transparent Pricing
No surprises — clear pricing structure so you pay only for what you need.
- Services
Reliable expertise to drive your
greatest success
01
Blog Content
Long-form, research-backed, SEO/AEO-optimized articles written by a human who has actually read the literature. 1,200–1,800 words that earn the click.
02
Email Strategy
Newsletters that get opened. Nurture sequences that convert. Strategy-first copy that moves leads through the funnel without feeling like a funnel.
03
Social Strategy
Platform-specific, audience-targeted content written to stop the scroll. Includes content calendar and scripted posts ready to publish.
Rated 4.9/5
- Features
Key benefits that set us apart from
other firms

Unlimited consultations
Schedule as many strategy sessions as needed to align your content with your goals.

Tailored solutions
Custom strategies designed to fit your unique business needs and audience.

Expert insights
Leverage industry-leading expertise to drive informed content decisions.

Data strategies
Make confident moves with insights backed by research and analytics.

Ongoing support
Stay ahead with continuous guidance and strategic recommendations.

Seamless execution
From planning to implementation, we ensure a smooth and efficient process.
- About
The person pitching you the work
is the person writing it
Credibility at a glance
Personally headhunted by the founder of doTERRA
Fortune 500 client roster: Shell, Koch Industries, Sunoco, Kinder Morgan, TotalEnergies
Industries: FinTech · Environmental SaaS · Healthcare · Real Estate · Enterprise AI
From first-time homebuyer guides to executive thought leadership
Heather has been personally headhunted by the founder of doTERRA.
She has written for Fortune 500-trusted SaaS platforms, FinTech startups, real estate investment firms, and life coaching brands.
She doesn’t write to fill space. She writes to earn attention. There’s a difference, and she knows exactly where it is.
“I don't write content. I build the case for your business.”
— Heather Schaertl, Founder
- Impact
Real results that drive lasting impact
drive lasting growth.
$5K
Starting monthly retainer
Day 1
Publishable content from day one
100%
6+
Industries served
F500
15+
Years writing experience
- Pricing
Flexible pricing tailored to your
business needs
Foundation
The core content engine for businesses ready to invest in quality.
$5,000 /Month
4 long-form blogs/month (researched, SEO/AEO)
Strategic newsletter
Quarterly nurture sequence
3-month minimum
Authority
Content engine + social strategy for maximum
reach.
$8,500 /Month
Everything in Foundation
Social strategy & scripting
Content calendar
Monthly strategy call
3-month minimum
- Testimonial
Content is not a quick fix —
and we'll tell you that upfront.
We are not a patch on a hole in your wall. If you don’t know where your blind spots are, we can help find and fill them — but this requires consistency, commitment, and a continued level of trust and growth.
Heather Schaertl
Founder · Iconic Content
- FAQ
Got questions? We've got answers
How is this different from hiring an in-house content person?
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Is any of this AI-generated?
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How long before we see results?
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Do we need to have a content strategy already?
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What industries do you work with?
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What does the onboarding process look like?
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